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Powerful new campaign highlights Queensland’s real road toll

21 Aug , 2016,
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A new road safety campaign which aims to give a human face to the reality of Queensland’s road toll to highlight the real effect it has on everyday lives, has been launched today in Brisbane.

Main Roads and Road Safety Minister Mark Bailey and Queensland Police Commissioner Ian Stewart along with families of those who have lost loved ones from road trauma, launched the My Road Toll campaign at Parliament House ahead of Queensland Road Safety Week (22-28 August).

“The My Road Toll campaign is a powerful reminder of the personal trauma experienced by family and friends who lose loved ones in a crash, because as the campaign says, one death is one too many,” Mr Bailey said.

“This campaign is all about personal loss and demonstrates the road toll isn’t just a number. The reality is road crashes devastate the lives of real people every day.

“Today I’m launching the My Road Toll campaign in conjunction with Queensland Road Safety Week. This is an opportunity for all Queenslanders to identify with and understand the reality of losing a loved one in a crash.

“These are deeply personal stories and I want to thank all the participants for being involved in an effort to make our roads safer.”

Mr Bailey was joined by some of the people who took part in the My Road Toll videos.

Gladstone’s Aunty Neola lost her son James “Jumbo” in a car crash.

“It’s affected the whole community, he was friends with everybody,” Aunty Neola said.

“When I hear the road toll, I think about the lives that have been lost and the families who suffer like I did.

“Knowing what I now know, and what pain I’ve gone through with my son, I just hope people, when they’re driving on the road, realise that anything can happen.”

Sharon Roneberg from Cairns lost her daughter Tanya in a road-related incident in 2013.

“You never recover from losing a loved one, that’s for sure,” Mrs Roneberg said.

“Our family was devastated because someone did the wrong thing on the road.

“This week, I would encourage everyone to watch a My Road Toll video, do the right thing behind the wheel and speak up for road safety.”

Mr Bailey thanked the eight families who participated in the My Road Toll videos.

“Every person who sat in front of the camera to tell their story has been personally affected by the loss of a loved one as the result of road trauma,” Mr Bailey said.

“Thank you for bravely telling your story and sending a clear message about road safety.

“This is a powerful campaign and I would encourage all Queenslanders to go online and see what they have to say in honour of the people they lost.”

The My Road Toll campaign will be shown online from today. To view the videos visit