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Inattentional blindness: Why drivers may fail to see motorcycles in plain sight

7 Jan , 2018,
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The disproportionately high number of motorcycle-related traffic accidents may be linked to the way the human brain processes—or fails to process—information, according to new research published in Human Factors, “Allocating Attention to Detect Motorcycles: The Role of Inattentional Blindness.” The study examines how the phenomenon of inattentional blindness, or a person’s failure to notice an unexpected object located in plain sight, might explain the prevalence of looked-but-failed-to-see (LBFTS) crashes, the most common type of collision involving motorcycles.

Read more at: https://phys.org/news/2018-01-inattentional-drivers-motorcycles-plain-sight.html#jCp