Think you can speed safely? Think again.
A new Easter road safety campaign is urging drivers to rethink their speeding habits on Queensland roads.
Main Roads and Road Safety Minister Mark Bailey said the campaign – ‘Let’s change the way we look at speed’ – highlights the dangers of low-level speeding.
“Around half of all speed-related crashes which kill or seriously injure people on our roads happen at just 10km/h or less over the speed limit,” Mr Bailey said.
“Speeding contributed to nearly a quarter of the road toll last year, but many motorists still think they can speed safely.
“The new advertisement shows how everyday people can be adversely affected by speed through one wrong choice on the road.
“It challenges viewers to change the way we look at speed by showing the negative effects of speeding from the different points of view of those involved.”
Mr Bailey said the campaign will run for three weeks throughout the busy Easter school holiday period.
“We know the Easter holidays are a busy time on Queensland roads, with many families driving to their holiday destinations,” he said.
“Unfortunately, when we see an increase in traffic, we often also see an increase in the number of crashes on our roads.
“More than 250 people lost their lives on Queensland roads last year. They aren’t just statistics – they are loved ones.
“I urge all motorists to put safety first every time they get behind the wheel – especially during the Easter holiday period.
“There are no excuses for speeding. It is up to all of us to take responsibility for our driving behaviour if we want to prevent these avoidable tragedies.”
Mr Bailey said the campaign was part of the Queensland Road Safety Strategy and Action Plan, which aimed to drastically reduce the number of deaths and serious injuries on state roads, and included 57 initiatives totalling more than $500 million to be implemented over two years.
The ‘Let’s change the way we look at speed’ campaign includes television and radio commercials, online/digital advertising, outdoor billboards, regional press advertising, a strong social media presence, and a comprehensive speed section on the Join the Ride to Save Lives website.
For more information about the campaign, visit www.jointhedrive.qld.gov.au
Tips to stay safe on the roads during the Easter period:
– Plan ahead to avoid driving after drinking – organise a lift, catch a cab or public transport, designate a driver or stay at a mate’s place.
– Never use your phone while driving – it is little different to driving drunk.
– Don’t rush – stick to the speed limit and allow extra time for your journey.
– Get a good night’s sleep before you hit the road and make sure you take regular breaks on long trips – fatigue kills.
– Always buckle up.
– Drive to the conditions – increase your following distances and drive slower than the signed speed limit if stuck in bad weather (or delay your trip until the weather clears).
– Download the new QLDTraffic app for the most up-to-date traffic and travel information.